BLOGS

Tayyab Yunus — 24 November 2023

The case for Strategic Donor Development: A closer look at 2022 Donor Trends

The non-profit landscape experienced some challenging turns in 2022, as highlighted by year-end giving data. Non-profit organizations witnessed a surprising decline in donations during the traditionally fruitful year-end period, dipping 1.7% compared to the third quarter. More concerning was the 8.7% year-over-year rate reduction in contributions from new donors in December 2022, and a startling 21.8% decrease in gifts from donors who had been acquired...
Read more ...
Tayyab Yunus — 15 January 2022

Major Gift Fundraising Principals

Major donors have a significant impact on the budget and work of a given nonprofit organization and thus are immensely important to an organization’s mission. To develop your own major donor fundraising strategy, you need to understand the various components and strategies involved. Major Gift fundraising isn’t only about.....

Read more ...
Tayyab Yunus — 15 July 2021

My favorite T-Shirt

I was asked to speak at a fundraising banquet recently. I had a pair of dark blue jeans on and one of my favorite T-shirts. Black, with white and gold lettering that read: People Greater Than Profit. As I approached the entrance, the man at the door stopped me, “Sir, this is a private event!” he exclaimed. I responded, “I am...

Read more ...
Tayyab Yunus — 1 June 2020

"It is about how you got there, not that you got there"

I haven’t posted in a few weeks. That’s because, I just returned from a 28 day trip through South East Asia. The primary purpose of the trip was to complete the capstone project for my MBA. My entire class, 35 students from the Executive MBA Program of the University of Illinois, traveled together through China. I can’t describe to you...

Read more ...
Tayyab Yunus — 5 December 2019

#BeaSolutionist

Have you ever walked up a flight of stairs, or down a flight of stairs holding a cup of tea or coffee on a saucer? And as you walked up the stairs, you stared at the cup, and you imagined all the different possible scenarios where the cup fell – and as you imagined the different possibilities of the cup...

Read more ...