
SOLVING THE CAPACITY AND FUNDRAISING PROBLEM FOR NON PROFITS, COMMUNITY CENTERS AND SOCIAL ENTERPRISES.
Intuitive will support in developing mid-level programs by working with your development teams to cultivate and steward your donors. Mid-level is really about moving the donor from a one-to-many marketing experience to a more one-to-one experience. It’s not as intense as a major gift program, but through e-mail, personal notes and phone calls a mid-level rep can begin to form relationships with donors. Ultimately the mid-level relationship manager will be able to move qualified donors into major gift portfolios.
Helping you develop your own mid-level program!
The entire goal of a mid-level program is to do three things:
1) Increase donor retention,
2) Increase the revenue per donor and
3) move as many qualified donors as we can into major gift portfolios.
That’s it. But it takes work, focus and a strong strategic communication plan to make that happen.
A mid-level program can be a great way to improve your donor retention rates. By implementing cultivation and stewardship strategies you have with your mis-level donors, you can build stronger relationships and keep them coming back. Additionally, by increasing the revenue per donor, you can make sure that your mid-level program is sustainable in the long run. Finally, by moving as many qualified donors as possible into major gift portfolios, you can ensure that your organization has a steady stream of support and improve your organization’s long-term sustainability.
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